Our Story

Our Story
Mar 7, 2022
Joshua Ethier
The pandemic's effects on small businesses didn't hit me until I decided to take a walk around the normally bustling part of my hometown of Cobourg, Ontario. Earlier in the year, these businesses were full of customers and full of life. Businesses now closed shop; some could weather the storm, but others closed permanently. At that moment, I realized how severe the effects of the pandemic were and how hard businesses were being hit. It was at that point that I decided I wanted to support local businesses. Once I returned home, I began searching for local businesses that provided the products I needed. I needed a sweater, a keyboard for my laptop, and a set of screwdrivers. In total, it took me about two and a half hours to find everything I needed. I first had to find local stores that had the items I wanted; then, I had to go to three different websites to complete the checkout process. If I had shopped at a big box store, I could have purchased everything I needed within thirty minutes. This was when the idea behind OptLocal started to take shape. OptLocal offers customers an all-in-one shopping platform where they can discover and shop from local businesses in a single transaction. It's time to unite and support small businesses, which make up the backbone of communities across the country. Let's make local shopping the new norm! -Joshua Ethier, Founder


Joshua Ethier

I'm Joshua Ethier, the founder of OptLocal! I am from the small town of Cobourg Ontario. I grew up on a hobby farm and we raised pygmy goats. Some of my favorite hobbies include skiing, motorcycle restoration, motorcycling, off-roading, hiking, and exploring communities across the province. I am also an avid leaf's fan (sometimes ????) My aim is to help small businesses thrive and I hope that OptLocal can be bridge that helps ???????? Canadians buy & discover more local in their community.



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